Toyota Toyota Start Your Impossible
Ming & Jiang – Gabriel Cuardo Holmann
2 films part of Toyota’s award-winning 'Start Your Impossible' campaign
Gabriel Holmann is a young Paralympian born with cerebral palsy. For this film, Laurent Barthélémy asked Gabriel’s mom to share her son’s story by writing him a letter, which Gabriel's then discovered through the process of filming.
Deeply moved by Ming and Jiang's story, two teenagers from Jilin, China, who aspire to become Paralympic snowboarders, Laurent Barthélémy centered this film on their emotional and physical support for each other. Despite their contrasting personalities, they have forged a bond akin to family, shining brightly against improbable odds.
Team
- Laurent Barthélémy | Director - Creative director
Delivered
- International digital campaign
- 2x 3min
